About Us

The company grew quickly while operating from a single room above a toy shop in East London. At the time, space in London was at a premium hence expansion became a problem. The solution came in 1968 with the acquisition of our present 4-acre site at Swaffham in Norfolk.

During the 1970s we transitioned from mainly importing a wide range of toys to manufacturing them in our on-site factory in Swaffham. In the 1980s we acquired Ingam Day, a long-established board and games manufacturer, and Swallow Plastics and changed our name from KitFix Hobbies to KitFix Swallow Group (K.S.G). Through continued innovation and creative thought, we became a growing force in Britain.

Sequin Art craft was invented in the 1960s by two American ladies who sold the idea to an English company called Impex and then we obtained the Sequin Art brand in 1987 from them.

We continued evolving until eventually, Sequin Art became our primary focus. Stuart’s ambition saw the company develop into an accomplished business that exports Sequin Art products worldwide. We produce about 1 million kits in our purpose-built facility in Swaffham every year and are a market leader for these unique craft products. We supply Sequin Art to over 20 different countries, including the USA, Russia, Australasia and most EU countries.

Our portfolio has been broadened to include 3D, Diamond Art and Craft Teen ranges. Still managed by the Marcus family, we have started a new era in 2018 by entering a business to customer market for the first time and launched our brand-new website. It features a fantastic range of our products and exclusive designs that are available to all Sequin Art fans to buy directly from the official Sequin Art team.

Keep the sparkle going!

Sequin Art Limited, registered in England and Wales – Company number: 10418497.

Registered office address:
Sequin Art Limited
Castleacre Road
Swaffham
Norfolk
PE37 7HU